Watch the video first, then read.
Of course when you first hear the music, see the truck, you think "Ice Cream Truck." Not in Italy. This is the dry-cleaners. Yes! Our neighbor is one of their customers (one day I hope to get a video of my neighbor exchanging clothes). So they play the music really loud to let their customers know they are outside, then wait to see if anyone comes out. If not, they lower the music and drive on to the next place. I think if I wanted to, I could run out with my clothes to be dry-cleaned, just as long as I don't ask for any gelato with my shirt.